如何计算Unit Economics

learn.whatIsHeading

Analyzes revenue and costs at the per-customer level to determine profitability unit. Shows if the business model is viable before scaling.

分步指南

1. 1Customer lifetime value (revenue across relationship)
2. 2Customer acquisition cost (marketing and sales)
3. 3Calculate ratio: CLV ÷ CAC
4. 4Add gross margin analysis
5. 5Ensure CAC payback < 12 months

例题解析

常见错误注意事项

• ✕Not including fully-loaded customer costs (support, ops)
• ✕Using gross revenue instead of net in CLV

常见问题