如何计算Retention Curve
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Retention Curve Calculator helps you measure the effectiveness and profitability of your marketing investments.
公式
Retention at Day N = Active Day-N Users / Original Cohort Size × 100
分步指南
- 1Track daily/weekly cohort survival over time
- 2Calculate the result using the formula
- 3Compare against benchmarks to evaluate performance
例题解析
输入
1000 day-0 users, 300 remain at day-30
结果
Day-30 Retention = 30%
常见错误注意事项
- ✕Not accounting for all costs in the calculation
- ✕Ignoring attribution window when measuring results
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