如何计算Impression Share
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Impression Share Calculator helps you measure the effectiveness and profitability of your marketing investments.
公式
Impression Share = Impressions Won / Total Eligible Impressions × 100
分步指南
- 1Check Google Ads columns for eligible impressions
- 2Calculate the result using the formula
- 3Compare against benchmarks to evaluate performance
例题解析
输入
5000 won, 10000 eligible
结果
IS = 5000/10000 × 100 = 50%
常见错误注意事项
- ✕Not accounting for all costs in the calculation
- ✕Ignoring attribution window when measuring results
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