Churn Rate کا حساب کیسے لگائیں
Churn Rate کیا ہے؟
Churn rate measures the percentage of customers or subscribers who stop using a product or service during a given time period. High churn destroys recurring revenue; reducing churn by just 1–2% can dramatically improve long-term revenue.
مرحلہ وار گائیڈ
- 1Count customers at the start of the period
- 2Count customers lost (cancelled, not renewed) during the period
- 3Churn rate = (Customers lost / Start customers) × 100%
- 4Monthly and annual churn compound — 5% monthly churn = 46% annual churn
حل شدہ مثالیں
ان پٹ
1,000 customers start · 30 cancelled
نتیجہ
3% monthly churn
Healthy for B2C; high for B2B
ان پٹ
5% monthly churn
نتیجہ
46% annual churn
Nearly half your base gone each year
حساب کے لیے تیار ہیں؟ مفت Churn Rate کیلکولیٹر آزمائیں۔
اسے خود آزمائیں →