Як розрахувати Social Media ROI
Що таке Social Media ROI?
Social media ROI measures the return on advertising spend (ROAS) by comparing revenue generated from a campaign to its cost. It accounts for leads, conversion rate, and average sale value.
Формула
ROI = (Return − Investment) / Investment × 100% | Social ROI = (Revenue from social − Cost) / Cost × 100%
- ROI
- Return on Investment (%)
- R
- Revenue Generated ($)
- C
- Campaign Cost ($)
Покрокова інструкція
- 1Revenue = Leads × Conversion Rate × Avg Sale Value
- 2ROI = (Revenue − Cost) ÷ Cost × 100%
- 3Cost Per Lead = Ad Spend ÷ Leads
- 4Cost Per Acquisition = Ad Spend ÷ Sales
- 5Break-even: Revenue = Ad Spend
Розв'язані приклади
Введення
$1,000 spend, 50 leads, 10% conversion, $200 avg sale
Результат
Revenue $1,000, ROI 0% — break even. Increase conversion or sale value to profit.
Часті запитання
How do I attribute revenue to social media?
Use tracking links (UTM parameters), unique promo codes, or customer surveys. Most companies attribute the last touchpoint, though multi-touch attribution is more accurate.
What metrics matter beyond ROI?
Engagement rate, reach, impressions, and brand awareness are hard to monetize but valuable. Track both financial and engagement metrics.
What's a good social media ROI?
E-commerce brands expect 2–5:1 ROI. Startups might accept negative short-term ROI for growth. B2B and brand-building have longer payoff timelines.
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