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Kako izračunati Impression Share

Kaj je Impression Share?

Impression Share Calculator helps you measure the effectiveness and profitability of your marketing investments.

Formula

Impression Share = Impressions Won / Total Eligible Impressions × 100

Navodila po korakih

  1. 1Check Google Ads columns for eligible impressions
  2. 2Calculate the result using the formula
  3. 3Compare against benchmarks to evaluate performance

Worked Examples

Vnos
5000 won, 10000 eligible
Rezultat
IS = 5000/10000 × 100 = 50%

Common Mistakes to Avoid

  • Not accounting for all costs in the calculation
  • Ignoring attribution window when measuring results

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