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Kako izračunati DAU/MAU Ratio

Kaj je DAU/MAU Ratio?

DAU/MAU Ratio Calculator helps you measure the effectiveness and profitability of your marketing investments.

Formula

DAU/MAU Ratio = Daily Active Users / Monthly Active Users × 100

Navodila po korakih

  1. 1Pull DAU and MAU from analytics, divide
  2. 2Calculate the result using the formula
  3. 3Compare against benchmarks to evaluate performance

Worked Examples

Vnos
10,000 DAU, 50,000 MAU
Rezultat
Ratio = 10000/50000 × 100 = 20%

Common Mistakes to Avoid

  • Not accounting for all costs in the calculation
  • Ignoring attribution window when measuring results

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