Financie

Kalkulačka veľkoobchodnej marže

Manufacturing cost ($)

Wholesale price ($)

Retail price ($)

What is Wholesale Margin Calculator?

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Wholesale and retail margins represent the markups applied at each stage of the supply chain. Manufacturers sell to wholesalers; wholesalers sell to retailers; retailers add their margin.

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Vzorec

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f(x)Gross margin = (Selling price - Cost) / Selling price x 100

How to Wholesale Margin Calculator

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1Gross margin = (Selling price - Cost) / Selling price x 100
2Markup = (Selling price - Cost) / Cost x 100
3Keystone markup: retail price = 2x wholesale price (50% retail margin)

Worked Examples

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Example 1

Given:Manufacturing cost 10 GBP, wholesale price 25 GBP, retail price 60 GBP

Výsledok:Wholesale margin: 60%; retail margin: 58%; total brand markup from manufacturing: 500%

Real-World Applications

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B2B pricing strategy

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Retailer margin requirement

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Wholesale vs direct sales comparison

Frequently Asked Questions

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What is Wholesale Margin?

Wholesale and retail margins represent the markups applied at each stage of the supply chain. Manufacturers sell to wholesalers; wholesalers sell to retailers; retailers add their margin

How accurate is the Wholesale Margin calculator?

The calculator uses the standard published formula for wholesale margin. Results are accurate to the precision of the inputs you provide. For financial, medical, or legal decisions, always verify with a qualified professional.

What units does the Wholesale Margin calculator use?

This calculator works with inches, percentages, watts. You can enter values in the units shown — the calculator handles all conversions internally.

What formula does the Wholesale Margin calculator use?

The core formula is: Gross margin = (Selling price - Cost) / Selling price x 100. Each step in the calculation is shown so you can verify the result manually.

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Pro Tip

Direct-to-consumer (DTC) channels allow brands to capture the retailer margin directly - Warby Parker and Allbirds built $1B+ companies this way.

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Did you know?

The keystone pricing rule (retail = 2x wholesale) dates from traditional retail. With e-commerce, margins have compressed as brands sell direct-to-consumer.

References

Len na informačné účely. Tento nástroj nepredstavuje finančné poradenstvo. Pred investičnými alebo finančnými rozhodnutiami sa poraďte s kvalifikovaným finančným poradcom.

Deep Dive

Read the full guide on how to use this calculator effectively

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Reviewed October 2026

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