Financie

Kalkulačka hodnoty PR v médiách

Number of placements

Avg reach per placement

CPM rate ($)

What is PR Media Value Calculator?

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PR value (Earned Media Value) quantifies the equivalent advertising cost of earned media coverage by multiplying reach by a CPM rate and applying a credibility multiplier.

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Vzorec

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f(x)AEV = (Impressions / 1,000) x CPM

Variable Legend

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Symbol	Meno	Jednotka	Popis
AEV	(Impressions / 1	—	(Impressions / 1
CPM	CPM value	—	Variable used in the calculation

How to PR Media Value Calculator

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1AEV = (Impressions / 1,000) x CPM
2Earned Media Value = AEV x Credibility multiplier (typically 3-5x)
3Digital PR: domain authority and backlink SEO value also contribute

Worked Examples

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Example 1

Given:5 placements, 50K average reach per placement, 10 GBP CPM

Výsledok:AEV: 2,500 GBP; EMV at 3x: 7,500 GBP

Real-World Applications

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PR campaign ROI measurement

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Media coverage value estimation

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PR budget justification

Frequently Asked Questions

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What is Pr Value Calc?

PR value (Earned Media Value) quantifies the equivalent advertising cost of earned media coverage by multiplying reach by a CPM rate and applying a credibility multiplier. Use this calculator for accurate, instant results.

How accurate is the Pr Value Calc calculator?

The calculator uses the standard published formula for pr value calc. Results are accurate to the precision of the inputs you provide. For financial, medical, or legal decisions, always verify with a qualified professional.

What units does the Pr Value Calc calculator use?

This calculator works with inches. You can enter values in the units shown — the calculator handles all conversions internally.

What formula does the Pr Value Calc calculator use?

The core formula is: AEV = (Impressions / 1,000) x CPM. Each step in the calculation is shown so you can verify the result manually.

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Pro Tip

Track PR by leads and conversions, not just reach - vanity metrics do not pay salaries. Ask journalists to include trackable URLs or promo codes.

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Did you know?

Nielsen research found earned media is 88% more trusted by consumers than traditional advertising - explaining the 3-5x credibility multiplier used in EMV calculations.

References

Len na informačné účely. Tento nástroj nepredstavuje finančné poradenstvo. Pred investičnými alebo finančnými rozhodnutiami sa poraďte s kvalifikovaným finančným poradcom.

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Reviewed October 2026

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