learn.howToCalculate
learn.whatIsHeading
Programmatic CPM Calculator helps you measure the effectiveness and profitability of your marketing investments.
公式
Effective CPM = Total Spend / (Impressions / 1000)
ステップバイステップガイド
- 1Pull DSP report, divide spend by impressions in thousands
- 2Calculate the result using the formula
- 3Compare against benchmarks to evaluate performance
解いた例
入力
$2000 spend, 400,000 impressions
結果
eCPM = 2000/(400000/1000) = $5
避けるべきよくある間違い
- ✕Not accounting for all costs in the calculation
- ✕Ignoring attribution window when measuring results
計算する準備はできましたか?無料の Programmatic CPM 計算機をお試しください
自分で試してみる→