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LTV:CAC Payback Period Calculator helps you measure the effectiveness and profitability of your marketing investments.

公式

Payback Months = CAC / (MRR per Customer × Gross Margin)

ステップバイステップガイド

  1. 1Divide CAC by monthly gross profit per customer
  2. 2Calculate the result using the formula
  3. 3Compare against benchmarks to evaluate performance

解いた例

入力
CAC $600, MRR $100, GM 75%
結果
Payback = 600/(100×0.75) = 8 months

避けるべきよくある間違い

  • Not accounting for all costs in the calculation
  • Ignoring attribution window when measuring results

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