כיצד לחשב את Unit Economics

learn.whatIsHeading

Analyzes revenue and costs at the per-customer level to determine profitability unit. Shows if the business model is viable before scaling.

מדריך שלב אחר שלב

1. 1Customer lifetime value (revenue across relationship)
2. 2Customer acquisition cost (marketing and sales)
3. 3Calculate ratio: CLV ÷ CAC
4. 4Add gross margin analysis
5. 5Ensure CAC payback < 12 months

Worked Examples

Common Mistakes to Avoid

• ✕Not including fully-loaded customer costs (support, ops)
• ✕Using gross revenue instead of net in CLV

Frequently Asked Questions