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Customer Lifetime to Acquisition Cost Ratio Quiz
Test your understanding of customer lifetime to acquisition cost ratio with randomized questions. Each attempt generates new numbers for a fresh challenge.
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A startup reports monthly ARPU of $140, a Gross Margin of 75%, and a monthly Churn Rate of 2.5%. Their total sales and marketing spend for the last quarter was $105000, acquiring 370 new customers. Calculate their LTV:CAC ratio.