How to Calculate WhatsApp Marketing ROI
What is WhatsApp Marketing ROI?
WhatsApp Marketing ROI Calculator helps you measure the effectiveness and profitability of your marketing investments.
Formula
ROI = (Conversions × Revenue - Cost) / Cost × 100
Step-by-Step Guide
- 1Track replies/purchases from WhatsApp broadcast campaigns
- 2Calculate the result using the formula
- 3Compare against benchmarks to evaluate performance
Worked Examples
Input
50 conversions × $40, $200 cost
Result
ROI = (2000-200)/200 × 100 = 900%
Common Mistakes to Avoid
- ✕Not accounting for all costs in the calculation
- ✕Ignoring attribution window when measuring results
Ready to calculate? Try the free WhatsApp Marketing ROI Calculator
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