How to Calculate SMS Marketing ROI
What is SMS Marketing ROI?
SMS Marketing ROI Calculator helps you measure the effectiveness and profitability of your marketing investments.
Formula
ROI = (Revenue from SMS - SMS Cost) / SMS Cost × 100
Step-by-Step Guide
- 1Use unique promo code or UTM to track SMS revenue
- 2Calculate the result using the formula
- 3Compare against benchmarks to evaluate performance
Worked Examples
Input
$2000 revenue, $100 cost
Result
ROI = (2000-100)/100 × 100 = 1900%
Common Mistakes to Avoid
- ✕Not accounting for all costs in the calculation
- ✕Ignoring attribution window when measuring results
Ready to calculate? Try the free SMS Marketing ROI Calculator
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