How to Calculate SEO ROI
What is SEO ROI?
SEO ROI Calculator helps you measure the effectiveness and profitability of your marketing investments.
Formula
SEO ROI = (Revenue from Organic Traffic - SEO Cost) / SEO Cost × 100
Step-by-Step Guide
- 1Enter monthly organic traffic and conversion rate
- 2Calculate the result using the formula
- 3Compare against benchmarks to evaluate performance
Worked Examples
Input
Site with 10k visits, 2% CVR, $50 AOV, $1k SEO cost
Result
ROI = (10000×0.02×50 - 1000)/1000 × 100 = 900%
Common Mistakes to Avoid
- ✕Not accounting for all costs in the calculation
- ✕Ignoring attribution window when measuring results
Ready to calculate? Try the free SEO ROI Calculator
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