How to Calculate Retargeting ROI
What is Retargeting ROI?
Retargeting ROI Calculator helps you measure the effectiveness and profitability of your marketing investments.
Formula
ROI = (Retargeting Revenue - Retargeting Spend) / Spend × 100
Step-by-Step Guide
- 1Compare revenue from retargeted users vs spend
- 2Calculate the result using the formula
- 3Compare against benchmarks to evaluate performance
Worked Examples
Input
$2000 revenue, $300 spend
Result
ROI = (2000-300)/300 × 100 = 567%
Common Mistakes to Avoid
- ✕Not accounting for all costs in the calculation
- ✕Ignoring attribution window when measuring results
Ready to calculate? Try the free Retargeting ROI Calculator
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