How to Calculate PPC ROI
What is PPC ROI?
PPC ROI Calculator helps you measure the effectiveness and profitability of your marketing investments.
Formula
ROI = (Revenue - Ad Spend) / Ad Spend × 100
Step-by-Step Guide
- 1Enter total revenue generated and total ad spend
- 2Calculate the result using the formula
- 3Compare against benchmarks to evaluate performance
Worked Examples
Input
$5000 revenue, $1000 spend
Result
ROI = (5000-1000)/1000 × 100 = 400%
Common Mistakes to Avoid
- ✕Not accounting for all costs in the calculation
- ✕Ignoring attribution window when measuring results
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