How to Calculate Expansion MRR
What is Expansion MRR?
Expansion MRR Calculator helps you measure the effectiveness and profitability of your marketing investments.
Formula
Expansion MRR = MRR gained from upgrades and add-ons
Step-by-Step Guide
- 1Sum all upsell and cross-sell revenue in the month
- 2Calculate the result using the formula
- 3Compare against benchmarks to evaluate performance
Worked Examples
Input
$5000 from upgrades + $2000 add-ons
Result
Expansion MRR = $7,000
Common Mistakes to Avoid
- ✕Not accounting for all costs in the calculation
- ✕Ignoring attribution window when measuring results
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