How to Calculate C P M

What is C P M?

A CPM (cost per mille) calculator determines the cost of 1,000 advertising impressions or computes total campaign cost from impressions and CPM rate. CPM = (total cost ÷ total impressions) × 1,000. Typical CPM rates range from $2–$10 for display ads, $15–$30 for video.

Step-by-Step Guide

1Input total ad spend and impressions
2Divide cost by impressions
3Multiply by 1000

Worked Examples

Input

$5000 spent, 2 million impressions

Result

$2.50 CPM

Cost per thousand impressions

Common Mistakes to Avoid

✕Wrong parameters
✕Missing adjustments

Frequently Asked Questions

What does this calculator do?

Set parameters

How do I use this calculator?

Run calculation

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