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Calculates the cost to acquire one new customer across all marketing channels. Essential for evaluating marketing efficiency and ROI.
Trin-for-trin guide
- 1Sum all marketing expenses (advertising, content, sales staff)
- 2Count total new customers acquired in period
- 3Divide: total spend ÷ new customers
- 4Analyze by channel for optimization
Løste eksempler
Input
$5000, 50 cust
Resultat
$100CAC
Almindelige fejl at undgå
- ✕Including overhead in CAC instead of direct marketing expenses
- ✕Not excluding retained customers from new customer count
Ofte stillede spørgsmål
What's a reasonable CAC?
Varies by industry; typically CAC should be recovered within 3-12 months of customer revenue.
How do I reduce CAC?
Improve conversion rates, focus on high-ROI channels, leverage referrals and organic growth.